Asia Europe Business School was jointly created by East China Normal University, a double first-class construction university in the world, and emlyon business school, a prestigious university in Europe in June 2015. The school integrates the multidisciplinary comprehensive advantages of East China Normal University and the business education background of emlyon business school, focusing on cultivating the students' innovation abilities and international management abilities in the global business environment.

The school is committed to the development of new business knowledge and has formed a faculty and scientific research team composed of outstanding talents from world-class universities. It took the lead in establishing the master’s degree on High-end Brand Management in the world and its featured discipline Brand Strategy and Enterprise Growth has gained high reputation and influence both at home and abroad. Focusing on international talent cultivation, the school has established teaching and practice bases in cooperation with well-known enterprises at home and abroad to provide leading management talents with global vision, transnational working ability and social responsibility for serving the national and world market.